英文翻译急求软件的不要来!~摘要：消费心理学是普通心理学理论指导市场营销和商品销售实践的一门应用性理论学科,是以探讨消费者消费心理活动特点及其规律的科学.目的是为了更好地
英文翻译急求软件的不要来!~
摘要：消费心理学是普通心理学理论指导市场营销和商品销售实践的一门应用性理论学科,是以探讨消费者消费心理活动特点及其规律的科学.目的是为了更好地在现代市场经济条件下运用消费心理学所揭示的消费者心理活动特点和规律制定科学的营销策略,促进商品销售,为生产企业和商家创造更多的利润.
本文从社会心理学、心理学的角度分析了人们在社会生活中,服装的选择、穿着心理及行为的特点.主要论述了服装的需求和动机,服装态度和知觉,服装的象征意义,服装流行的心理机制、传播过程和影响因素,服装和社会角色及文化的关系以及消费者进行服装购买的决策过程及心理需求,服装心理学的研究方法等.通过这些研究和论述对现代服装消费心理学进一步的理解分析.
Abstract:theconsumerpsychologyisthecommonpsychologytheoreticalguidanceformarketingandsellinggoodspracticeofappliedscienceisdiscussed,theconsumerpsychologyactivitycharacteristicsandregularityofscience.Objectiveinordertobetterinmodernmarketeconomyconditionsbyconsumerpsychologyrevealstheconsumerpsychologyactivitycharacteristicsandregularityofthemarketingstrategyformulationscience,
Abstract:ConsumerpsychologyisthetheoreticalguidanceofGeneralPsychology,marketingandmerchandisingpracticesofanapplicationoftheorysubjects,basedoncharacteristicsofconsumerpsychologyandthelawofscientificactivities.Purposeistobetterconditionsinthemodernmarketeconomyrevealedbytheuseofconsumerpsychology,consumercharacteristicsandpatternsofmentalactivitytomakescientificmarketingstrategytopromoteproductsales,fortheproductionofenterprisesandbusinessestocreatemoreprofits.
Inthispaper,socialpsychology,psychologypointofviewofpeopleinsociallife,choiceofclothing,wearingapsychologicalandbehavioralcharacteristics.Discussestheneedsandmotivationsofclothing,clothingattitudeandperception,thesymbolicsignificanceofclothing,clothingpopularpsychologicalmechanisms,communicationprocessesandinfluencingfactors,clothingandsocialrolesandculturalrelationsandconsumerapparelpurchasedecision-makingprocessandpsychologicalneeds,clothingpsychologyresearchmethods.Throughthesestudiesanddiscussesthemodernclothingofabetterunderstandingofconsumerpsychology.
