PeoplewhodonotgetenoughvitaminAintheirdietmaydevelopnightblindness.ButinthedevelopingworldalackofvitaminAcausesmuchmoreseriousharmtochildren.TheWorldHealthOrganizationlinksthelackofvitaminAtoasmanyas250
PeoplewhodonotgetenoughvitaminAintheirdietmaydevelopnightblindness.ButinthedevelopingworldalackofvitaminAcausesmuchmoreseriousharmtochildren.TheWorldHealthOrganizationlinksthelackofvitaminAtoasmanyas250.000childdeathseveryyear.
OneexcellentsourceofvitaminAisfoundinsweetpotatoeswithorangeflesh.Orangesweetpotatoescontainhighlevelsofbeta-carotene(胡萝卜素),whichourbodycanchangeintovitaminA.Expertssayorangesweetpotatoesspeciallybred(育种,培植)forgrowingconditionsinAfrica
couldhelpsolvethelackofvitaminAthere.
But,first,morepeoplewillneedtobepersuadedtoeatthem.JanLowwiththeInternationalPotatoCenter,aresearchorganizationsaysthesweetpotatoneedsabetterimageinAfrica.JanLowsays,…Wedohaveanimageproblemwithsweetpotatoingeneralinsub-SaharanAfrica.Itisseenasacropofthepoor."MsLowexplainsthatsweetpotatoesaremainlygrownbypoorwomentofeedtheirfamiliesincaseanothercropfails.ThesweetpotatoescommonlygrownifAfricahavewhiteoryellowflesh.But,moreimportantly,theyarelowinvitaminA.
JanLowtookpartinaprojecttostudyhowbesttomarketorangesweetpotatoestoAfricans.SheworkedonaninformationcampaigninMozambiqueandUganda.Thecampaignincludedradiomessagesaboutthenutritionalbenefitsoftheorangesweetpotato.Theyadvertiseditsabilityto"fightdiseases,makeyoustrong,clearyourskinandmakeyoulookhealthy."Inareaswithoutradio,thecampaignersspreadthemessagethroughcommunitytheater.Theperformancesincludedsinging,dancingandstorytelling.Andeverywheretheywent,thecampaignersworeorangeT-shirtsandhats.Theyevendroveorangevehicles.JanLowsaysthecolormadeiteasiertogainpublicattention.
DanGustafsonheadstheWashingtonofficeoftheUnitedNationsFoodandAgricultureOrganization.Hepointstoeffortsinthepasttoincreasethepopularityofothernutritiouscrops.Hesaysmostoftheseeffortsfailedbecauseorganizersofthecampaignsdidnotconsiderwhatpeoplewantedtoeat.ButMr.GustafsonseesabetterchancefortheeffortstoincreasethepopularityoftheorangesweetpotatoinAfrica.Foronething,exceptforthecolor,thevegetableissimi

