Nowadays,people'slivingstandard,thepursuitofgraduallyimprovebrandisbecomingmoreandmoreintensedesire.
Fromconsumerpsychology,whichreflectsthepeople"vulnerable"suggests.Now,allkindsoffamousbrandadvertisingforconsumers,peopleinwantonacceptexternalcues.VirtuallyAndtheexternalhintedintoauto-suggestion,andthatnomatterwhichkindofcommodity,aslongasthebrandtrademark,withgoodthings.
Secondly,thefamousbrandofconsumeralsosatisfythepeoplerecognizedandapprovedbytheexternalselfdemand.Aslongasadaytoeatbrand,brand,equivalenttoweartootherswhodeclared:"Iamrichhavestatus,youmustrespectme,"then,feeloneselfisrecognizedassuchasvaluableimagination.Whenpeoplegetfromfamousconsumptionpsychology,thesignificanceofbrandidentityisnotjustphysicalconsumption,andadditionalsocialsignificance,Eatfamousbrandisnotjustwearmaterialcomforts,isthesymbolofstatusandsocialstatus.Inordertomeetthepeopleevenusecounterfeit,alsofeelstatushasimproved.
Inaddition,thefamousconsumeralsoreflectsthe"design".Conformityispeopleinthesurroundingenvironment,theinfluenceofothersaremorelikelytomakeasmanypeopleasbehavior.Ifsomeonewantsnaysayers,thispersonwilleasilybeisolatedinthepressure,hewilltendtoimitateothers,inordertogetthebehaviorofbelonging.
Weshouldcorrectlyunderstandthesignificanceoffamousbrand,itgivespeopleapositiveside.Forexample,hissuccess,theuseofadvancedtechnology,marketdevelopment,etc.
Onlysuchfamous-brandproductstoconsumersandharmony.Tobuildgoodconsumptionenvironment.
记得采纳(⊙o⊙)哦