Onthedevelopmentofuniversitystudentstravelmarket
Abstract:China'stourismmarketinrecentyearstherapiddevelopmentofstudents,hasgreatpotential.Studentsareagroupoftourismconsumptioncannotbeignored.Studentstravelmarketaccordingtothestatusquo,analysisofthetourismmarketofproductstoadapttocollegecharacteristicsandproblems.Studentsthenestablishedtourismmarketdevelopmentstrategy.Notonlyconducivetothesuccessoftourismenterprisestodevelopandoperatethemarket,butlong-termdevelopmentofChina'stourismindustryhasfar-reachingsignificance.
Keywords:collegestudentstravel,tourism,consumerbehavior,marketdevelopment