【英语翻译摘要随着中国加入WTO和经济全球化的迅速发展,世界零售企业50强中已有70%在中国抢滩登陆,并加速在大中城市的全面扩张,以图在中国这块巨大的市场上分一杯羹,而连锁经营正是零售】
英语翻译
摘要
随着中国加入WTO和经济全球化的迅速发展,世界零售企业50强中已有70%在中国抢滩登陆,并加速在大中城市的全面扩张,以图在中国这块巨大的市场上分一杯羹,而连锁经营正是零售巨头们最常采用的经营模式.面对已经过几十年成熟发展的外资零售巨头们雄厚的资金实力、庞大的营销网络,仅起步十几年年轻的本土连锁超市面临着国际国内两条战线的激烈竞争,但同时也为我国内资超市的改进与提高提供了有利的契机.本文旨在分析中外超市基本状况的基础上,提出我国连锁超市中存在的问题,为我国连锁超市的发展、壮大提供一些改进建议.
关键词：连锁超市；经营策略；物流配送；文化理念；
Abstract:
SinceChina'senteringWTOandtherapiddevelopmentofeconomicglobalization,70%ofthetop50oftheworldretailingcorporationshavealreadycaughtthechancetoenterChinesemarketanddistendedtheirbusinessinmiddleandbigcities,aimingatabiggershareofthewholeChinesemarket.Chainstoreisthemostpopularwayamongretailingmagnates.Facedwiththesemagnateswhohavedevelopedmaturelyfordecadesaswellastheirabundantcapitalandhugemarketingnet,ourdomesticchainsupermarkets,whichhaveonlyexperiencedovertenyearsofdevelopment,areconfrontingfiercecompetitionbothfromhomeandabroad.Butthiscompetitionisalsoagoodchancefortheimprovementofourdomesticeinvestedsupermarkets.Thisarticle,onthebasisofanalyzingthebasicconditionofsupermarketshomeandabroad,pointsoutquestionsexistinginChinesechainsupermarketsandgivessomesuggestionsforthedevelopmentandgrowthofChinesechainsupermarkets.
Keywords:
chainsupermarket;
businesspolity;
logisticsanddistribution;
culturalideas
罹烟的质量认证：人工翻译
