Afterwritingaseriesofbest-sellingpersonalfinancebooks,suchasTheAutomaticMillionaireandStartLate,FinishRich,authorDavidBachhasbuiltanaudienceofavidreaders.

　　That'sgoodnewsfortheenvironment.InGoGreen,LiveRich,hislatestofferingincollaborationwithHillaryRosner,ajournalist,knownforherworkonAlGore'sAnInconvenientTruth,Bachisusinghisreachtogivebackinawaythatgoesfarbeyondindividualpocketbooks,includinghisown.(Aportionofproceedsfromthebook'ssalesisearmarkedfordonationtoWaterkeeperAlliance,anorganizationdedicatedtoprotectingwaterwaysfrompolluters.)

　　Hepresentsmanageablestepstotaketoprotecttheplanetandsaveorpotentiallymakemoneyintheprocess.Inaslim,colorful,resource-packedformat,Bachmakesaconvincingpitchthat"goinggreen"isnotaluxury,anexpensivechoice,youcan'tafford.Onthecontrary,"Fromafinancialpointofview,yousimplycannotaffordtoignoreit.…Investinggreenwillbetothe21stcenturywhatinvestingintechnologywastothe20thcentury."

　　Youbeginbycalculatingyourcarbonfootprintatwww.earthlab.com/carbonprofile.It'sasimpleonlinetoolthattakesaboutthreeminutes.Thecalculatorswillaskyoutoconsiderseveralfactorssuchaswhereyoulive,yourcurrentutilitybills,howyouwork,howyoucommuteandtravel—allthingsBach'sbookshowsyounewwaystodo.

　　Thebookisorganizedinto50tipsofjusttwoorthreepageseachwithsectionsonhowtomakegreenchoicesinallareasofyourlife,fromdrivingtherightcartomakingyourhomeenergyefficient,takinggreenvacations,votinggreenandsockingyourmoneyawayinmutualfundsthatinvestincompaniesthatareinvolvedinrenewableenergyorcleanwaterandcleanair.

　　Considerthis:Evenifyoudecidetotryjustfourtipsfromhisbook,youwinandsodoestheEarth.Here'sBach'smath:"Youimproveyourcar'sfueleconomyandsave$884annually.Yousave$129onyourenergybillsbysealingtheleaksinyourhome,and$85morebyadjustingyourthermostat3degrees.Andyoustartbringingyourlunchtoworkandpocket$1,560."Notbad.

　　Investthatinagreenmutualfund(helistsseveral)thatearnsa10%annualreturn,andin30years,youwouldhaveamassednearly$700,000.That'sthepromiseofBach'sbook.Youmakeadifferenceinthefateoftheplanetandbuildwealthatthesametime.

　　Hardtoarguewiththatscenario.

　　Histipsarenotoutlandishorunreasonable.Infact,chancesareyoumayalreadyhavemadethesechangesinyourlife.Forexample,youmighthavestoppedbuyingbottledwaterinfavoroffilteredtapwaterfromyourownfaucet,orboughtahybridcarsuchastheToyotaPrius,knowthatkeepingyourtiresproperlyinflatedwillsavefuelcostsandunpluggingyourcomputeratnightconserveselectricity.

　　Butit'sgoodtobereminded.Andnodoubt,youwillcomeuponsavingsyouneverconsidered,suchascuttingoutjunkmailbycancelingyourcatalogsatanewwebsitewww.catalogchoice.org."AccordingtoCatalogChoice,morethan8milliontonsoftreesareusedeachyeartoproduce19billioncatalogs,requiringenoughenergytopower1.2millionhomesforayearandproducingasmanyemissionsas2millioncars,"writesBach."They'rethensenttoconsumersviaplaneandtruck,burningupfossilfuelsandaddingtoglobalwarming."

　　Thinkofthisasthe"litterfactor."Afewyearsback,Bachcoin