Asweallknow,differentcountrieshavedefferentculture.“Cultureisthecollectiveprogrammingofthemindwhichdistinguishesthemembersofonecategoryofpeoplefromanother.”

　　Itisinevitablethattheculturaldifferencehasimpactonbusiness.Forexample,whenacompanyishavingmeeting,theword“table”theymentioninAmericanEnglishmeanstoputsomethingontheagenda,butinBritishEnglishitmeanstopusomethingofftheagenda.Thisexampleindicatedhowthecultureaffectsthebusiness.

　　TherearefourculturaldimensionsthatweredefinedinHofstede’sresearch:powerdistance,uncertaintyavoidance,individualismandmasculinity.

　　Themostsignificantinfluenceinculturaldifferenceisthepowerdistance.“Itwouldconditiontheextenttowhichemployeesacceptthattheirbosshasmorepowerthathaveandtheextenttowhichtheyacceptthattheirboss’sopinionsanddecisionsarerightbecauseheorsheistheboss.”Amongmostorientalcorporatecultures,thereishierachismreasons,greatcentralization,sometimescalled‘power-orientedculture’,duetothehistoricalreasons.Thatisahighpowerdistanceculturethatmangersmakethedecisionandsuperiousappealtobeentitledmoreprivileges.Theirdecisionalwaysclosesupervisionpositivelyevaluatedbysubordinates.Inthissituation,itisnotberegardedifsubordinateshaveadisagreementwiththeirmanagers.