Astheworldeconomygoesintorecession,itisvitalforgiantcorperationssuchasCadburytosearchfornewvenuestomakeprofits.Thesoftdrinkmarketmakesanidealcandidatewithitsevergrowingsizeofpotentialtargetpopulationwhichismainlyteenagersandyoungadults.Itiseasytogetintowithlowskillrequirementandlowinvestmentfloor.Almostanyonewhohasthemindandloadsofcashcanstartabusinesssellingsoftdrinks.Cadburyhaslongbeenviewedasaspecialistinmakingsweets,andthatskillcangreatlycontributetomakingsoftdrinks.Itisclearthatthecompany'stryingtomakethisapproachworkandthusgeneratemoreincometowithstandthedecreaseofsalesofotherproducts.Ifprovensuccessful,thecompany'sfinancialstatuswillbemoreformidableintermsofcashflowandcashreserve,sostronganditwillsuretosurvivetheongoingwinterofglobalrecession.