求一篇文章的译文MarketOrientation:AntecedentsRT:求一篇文章的中文版作者:BernardJ.JaworskiandAjayK.KohliMarketOrientation:AntecedentsandConsequencesThisresearchaddressesthreequestions:(1)Whyaresomeorganizationsmorem
求一篇文章的译文MarketOrientation:Antecedents
RT:求一篇文章的中文版
作者:BernardJ.JaworskiandAjayK.Kohli
MarketOrientation:Antecedents
andConsequences
Thisresearchaddressesthreequestions:(1)Whyaresomeorganizationsmoremarket-orientedthan
others?(2)Whateffectdoesamarketorientationhaveonemployeesandbusinessperformance?(3)
Doesthelinkagebetweenamarketorientationandbusinessperformancedependontheenvironmental
context?Thefindingsfromtwonationalsamplessuggestthatamarketorientationisrelatedtotopmanagement
emphasisontheorientation,riskaversionoftopmanagers,interdepartmentalconflictandconnectedness,
centralization,andrewardsystemorientation.论文摘要是这个