Someindividualswithalowsenseofself-esteem,especiallyyoungerpeople,maypurchaseproductsinanattempttomakethemselvesbelikethepersonfeaturedintheadvertisement.Youngwomeninparticularmaybuycosmeticsorclothingadvertisedbybeautifulmodelsinanattempttolookthesameasthem.Youngmenmaybuyathleticshoesorapparelinanattempttoperformathleticallyinthesamewaythatthepersonfeaturedintheadvertisementplays.Thesepeoplemaythenbecomefurtherdiscouragedwhentheyuseorweartheproductandfindoutthattheyarethesamepersonthattheywerebefore.Buyingtheproducthasn'tchangedanything.