ForseveralyearsAmericanshaveenjoyedteleshopping—watchingTVandbuyingthingsbyphone.__36__InanumberofEuropeancountriespeoplecanturnontheirTVsandshopforclothesjewelryfoodtoysandmanyotherthings.__37__

　　ForseveralyearsAmericanshaveenjoyedteleshopping—watchingTVandbuyingthingsbyphone.__36__InanumberofEuropeancountriespeoplecanturnontheirTVsandshopforclothesjewelryfoodtoysandmanyotherthings.

　　__37__ForexamplethebiggestSwedishcompanysellsdifferentkindsofthingsonTVin15Europeancountriesandinoneyearitmade$100million.InFrancetherearetwoteleshoppingchannelsandtheFrenchspendabout$20millionayeartobuythingsthroughthosechannels.

　　InGermanyunpleliketeleshoppingbecauseitallowsthemtodotheirshoppingwithoutleavingtheirhomes.WithalltheproblemsoftrafficinthecitiesthisisanimportantreasonbutatthesametimeotherEuropeansdonotlikethisnewwayofshopping.__39__ManyEuropeansusuallyworryaboutthequalityofthethingsforsaleonTV.GoodqualityisimportanttothemandtheybelievetheycannotbesureaboutthequalityofthethingsonTV.

　　__40__Theywillhavetobemorecarefulaboutthequalityofthethingstheysell.Theywillalsohavetoworkhardertosellthingsthatthebuyerscannottouchorseeinperson.

　　A.TheneedforhighqualitymeansthatEuropeanteleshoppingcompanieswillhavetobedifferentfromtheAmericancompanies.

　　B.Teleshoppingispopularamongpeople.

　　C.GermanteleshoppingbusinessiscontrolledbyAmerican.

　　D.NowteleshoppingisstartinginEurope.

　　E.Theycallteleshopping“Junkontheair”.

　　F.TeleshoppingisbecomingpopularinSweden.

　　G.Germanbusinessesarehopingthisnewteleshoppingwillhelpthemsellmorethings.