英语阅读题,True,False,CannotSay三个选择Thecorporatemissionstatementneedsdetailedconsiderationbytopmanagementtoestablishthebusinessthecompanyisreallyinandtorelatethisconsiderationtofuturebusinessintentions.Itisa

　　英语阅读题,True,False,CannotSay三个选择

　　Thecorporatemissionstatementneedsdetailedconsiderationbytopmanagementtoestablishthebusinessthecompanyisreallyinandtorelatethisconsiderationtofuturebusinessintentions.Itisageneralstatementthatprovidesanintegratingfunctionforthebusiness,fromwhichaclearsenseofbusinessdefinitionanddirectioncanbeachieved.Byformulatingaclearbusinessstatement,boundariesforthe‘corporateentity’canbeconceivedinthecontextofwiderenvironmentaltrendsthatinfluencethebusiness.Thisstageisoftenoverlookedinmarketingplanning,andyetwithoutitthemarketingplanwilllackasenseofcontributiontothedevelopmentofthetotalbusiness.

　　22.Theboundariesofacorporateentitycanonlybeassessedinthecontextofwiderenvironmenttrends.

　　23.Acorporatemissionstatementenablestopmanagementtodefinethefuturedirectionofabusiness.

　　24.Marketingplanningdoesnotoftentakeaccountofthecorporatemissionstatement.

　　25.Differentfunctionswithinabusinessarelikelytointerpretthemissionstatementindifferentways.