英语翻译Internetbasedtechnologieshavehadaprofoundeffectondirectmarketinginitiatives.Email,forinstance,canbedirectedtoaspecificconsumer.Firmsuseemailtoinformcustomersofnewmerchandiseandspecialpromotions,confirmtherece

　　英语翻译

　　Internetbasedtechnologieshavehadaprofoundeffectondirectmarketinginitiatives.Email,forinstance,canbedirectedtoaspecificconsumer.Firmsuseemailtoinformcustomersofnewmerchandiseandspecialpromotions,confirmthereceiptofanorder,andindicatewhenanorderhasbeenshipped.Currentlyavailabletechnologiesalsomeanhandhelddevicescanfunctionasapaymentmedium:Justtapyourcellphone,andthetransactionoccursinmuchthesamewayitoccurswithcreditcard.

　　Theincreaseduseofcustomerdatabaseshasenabledmarketerstoidentifyandtrackconsumersovertimeandacrosspurchasesituations,whichhascontributedtotherapidgrowthofdirectmarketing.