MultitaskingWhatisthefirstthingyounoticewhenyouwalkintoashop?Theproductsdisplayed(展示)attheentrance?Orthesoftbackgroundmusic?Buthaveyouevernoticethesmell?Unlessitisbadtheanswerislikelytobeno.B

　　Multitasking

　　Whatisthefirstthingyounoticewhenyouwalkintoashop?Theproductsdisplayed(展示)attheentrance?Orthesoftbackgroundmusic?

　　Buthaveyouevernoticethesmell?Unlessitisbadtheanswerislikelytobeno.Butwhileashop’sscentmaynotbeoutstandingcomparedwithsightsandsoundsitiscertainlythere.Anditisprovidingtobeanincreasingpowerfultoolinencouragingpeopletopurchase.

　　Abrandstorehasbecomefamousforitsdistinctivescentwhichfloatsthroughthefairlydarkhallandouttotheentranceviascentmachines.Asmellmaybeattractivebutitmaynotjustbeusedforfresheningair.Onesportsgoodscompanyoncereportedthatwhenitfirstintroducedscentintoitsstorescustomers’intentiontopurchaseincreasedby80percent.

　　WhenitcomestothebestshoppingstreetsinPairsscentisjustasimportanttoabrand’ssuccessasthequalityofitswindowdisplaysandgoodsonsales.Thatismainlybecauseshoppingisaverydifferentexperiencetowhatitusedtobe.

　　Someyearsagothefocusforbrandnameshoppingwasonafewpeoplewithsalesassistants’disprovingattitudeanddon’t-touch-what-you-can’t-afforddisplays.Nowtheriseofelectroniccommerce(e-commerce电子商务)hasopenedupfamousbrandstoawideraudience.Butwhilee-shopscanusesightsandsoundsonlybricks-and-mortarstores(实体店)canofferafullexperiencefromtheminutecustomersstepthroughthedoortothemomenttheyleave.Anotherbrandstoreseekstobemuchmorethanashopbutratheradestination.Andscentisjustonewaytoachievethis.

　　Nowafamousstoreusescomplexman-madesmelltomakesurethatthesoftscentofbabypowderfloatsthroughthekiddepartmentandcoconut(椰子)scentintheswimsuitsection.Adepartmentstorehasevenopenedanewlabinvitingcustomersonajourneyintothestore’swindowstosmellbookspotsanddrawersinsearchoftheirperfectscent.

　　32.E-shopsarementionedinthepassageto_______.

　　A.introducetheriseofe-commerce B.urgeshopassistantstochangetheirattitude

　　C.pushstorestousesightsandsounds D.showtheadvantagesofbrick-and-mortarstores

　　33.Theunderlinedword“destination”inParagraph5means_______.

　　A.aplatformthatex