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  【Theappealofadvertisingtobuyingmotivescanhavebothnegativeandpositiveeffects.Consumersmaybeconvincedtobuyaproductofpoorqualityorhighpricebecauseofanadvertisement.Forexample,someadvertisershaveappealedtopeople】

  Theappealofadvertisingtobuyingmotivescanhavebothnegativeandpositiveeffects.Consumersmaybeconvincedtobuyaproductofpoorqualityorhighpricebecauseofanadvertisement.Forexample,someadvertisershaveappealedtopeople’sdesireforbetterfueleconomyfortheircarsbyadvertisingautomotiveproductsthatimprovegasolinemileage.Someoftheproductswork.Othersareworthlessandawasteofconsumers’money.

  Sometimesadvertisingisintentionallymisleading.Afewyearsagoabrandof

  breadwasofferedtodieters(节食者)withthemessagethattherewerefewercaloriesineveryslice.Itturnedoutthatthebreadwasnotdietetic(适合于节食的),butjustregularbread.Therewerefewercaloriesbecauseitwasslicedverythin,buttherewerethesamenumberofcaloriesineveryloaf.

  Onthepositiveside,emotionalappealsmayrespondtoaconsumer’srealconcerns.Considerfireinsurance.Fireinsurancemaybesoldbyappealingtofearofloss.Butfearoflossistherealreasonforfireinsurance.Thesecurityofknowingthatpropertyisprotectedbyinsurancemakesthepurchaseoffireinsuranceaworthwhileinvestmentformostpeople.Ifconsumersconsiderthequalityoftheinsuranceplansaswellasthemessageintheads,theywillbenefitfromtheadvertising.

  Eachconsumermustevaluateherorhisownsituation.Arethebenefitsoftheproductimportantenoughtojustifybuyingit?Advertisingisintendedtoappealtoconsumers,butitdoesnotforcethemtobuytheproduct.Consumersstillcontrolthefinalbuyingdecision.

  56.Advertisingcanpersuadetheconsumertobuyworthlessproductsby_________.

   A.stressingtheirhighquality

   B.convincinghimoftheirlowprice

   C.maintainingabalancebetweenqualityandprice

   D.appealingtohisbuyingmotives

  57.Thereasonwhythebreadadvertisementismisleadingisthat________.

   A.thinslicesofbreadcouldcontainmorecalories

   B.theloafwascutintoregularslices

   C.thebreadwasnotgenuinebread

   D.thetotalnumberofcaloriesintheloafremainedthesame

  58.Thepassagetellsusthat_______.

   A.sometimesadvertisementsreallysellwhattheconsumerneeds

   B.advertisementsoccasionallyforceconsumersintobuyingthingstheyd

1回答
2020-11-3012:37
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付强

  小题1:D

  小题2:D

  小题3:A

  小题4:A

  小题5:C

  略

2020-11-30 12:38:55
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