Makinganapologyisnotthesameasmakingamends.Sometimesweapologizejustbecauseit’stheeasiestthingtodo.What’sactuallyimportantistoidentifywherewegowrongtakefullresponsibilityforourmistakesandifpossible
Makinganapologyisnotthesameasmakingamends.Sometimesweapologizejustbecauseit’stheeasiestthingtodo.What’sactuallyimportantistoidentifywherewegowrongtakefullresponsibilityforourmistakesandifpossibletrytomakeupforthem.
ArecentcaseinvolvingHewlett-PackedtheUScomputergiantshowstheimportanceofpresentingasincereapology.TheChineseconsumerswhohadboughtnotebookcomputersofcertainmodelswhichhavebeenputonChinesemarketsince2007sufferedamassiveflashscreenfailuresandoverheatingproblems.ThroughinvestigationChineseAQSIQ(国家质检总局)identifiedtheseHPcomputershadqualityproblemsandHPadmittedthis.HPmadeaproposalthattheywouldextendthewarrantyperiodofsuchcomputersbutthiscouldnotsatisfiedtheconsumers.Whattheyneededwasathoroughdescriptionofthetruth.HPhas“sincerely”apologized.Buttheconsumersremainangryandsaythatonlyaproductrecall—asHPhasdoneinthepast—willprovethattheapologyissincere.
AnotherapologythatfellflatonitsfacewasthatofThierryHenrythefamousFrenchfootballer.HisdeliberatehandballinNovember2009createdthegoalwhichknockedIrelandoutofthe2010WorldCup.TheincidentcausedgreatangerinthefootballworldandeventuallyHenryissuedandapology.Twodayslaterhewrote“I’mnotthereferee…butifIhurtsomeoneI’msorry.”Betterlatethanneverperhapsbuteventhenhepassedtheblameontothereferee!
Suchhigh-profilecaseswhichattractalotofpublicityoftenunderthespotlightbutsimilarincidentsoccurinoureverydaylives.Stresscausedbyschoolworkandtirednesscansometimesresultinoutburstsofangeragainstfriendsandfamily.Haveyoueverlostyourtemperforminorreasons?Aftercalmingdownmostpeoplearequicktorealizetheirmistakeandapologize.Butit’sjustasimportanttoidentifywhatcausedtheerrorinthefirstplaceandtakeactiontoensureitdoesn’thappenagain.
Nooneshouldholdanegativeattitudetomakingasincereapology.Emptywordsareeasytosaybuttheyareasuselessastheysound.Arealshowofremorsedemandshardworkandcommitmenttoputerrorright.
46.WhatdoestheauthorintendtotellusinthecaseofHP?
A.Atrueapologyneedssincereactions.
B.